Proving Hanes sweat wicking technology works by testing it on the hottest consumers.
Hanes Xtemp Underwear
Hanes needed an underwear campaign that resonated with all hot men. But not hot like you’re thinking. We’re talking temperature hot.
To get the attention of influencers we made a Hot N' Hairy hotline and sent them burner phones covered in hair.
We partnered with the National Beard and Moustache Championship for #Movember
And created a cool landing page on Hanes homepage. We almost got fired for this.