PC* gamers are absolutely inundated with ads. To break through the clutter we had to get a little meta.
Xbox Game Pass
We made a campaign featuring Shroud, a PC gaming star, that speaks directly to the PC gaming community’s gripes and pokes fun at the ad industry at the same time.
The community loved the campaign.
It was even Ninja approved
But wait… there’s more
* Personal computer. Don’t worry I had to look it up too.